About | The Cactus
top of page

The Full Story

About

The Cactus is born from the pursuit of growth against all odds. We emerged from humble beginnings, driven by an unrelenting obsession with becoming the best versions of ourselves. Our founders, Vincenzo DiGennaro and Sloan Butler, each faced their share of challenges, yet they forged a path toward self-improvement that couldn't be deterred.

​

Our mission is a reflection of this journey - to inspire and empower you with the practical tools and inspiration needed to conquer your aspirations. We offer a free, engaging tri-weekly newsletter, sharing insights on personal development across all life's facets.

​

Join our community, where we are more than just a newsletter; we're a story of resilience, determination, and unwavering dedication to growth. Together, we'll embrace the path to becoming our best selves, and we're here to share it with you. Let's grow together on this extraordinary journey! 🌱🚀

LimitlessGrowth.

SLOAN BUTLER, CCO

Meet Sloan, the driving force behind our newsletter's creative brilliance. She's the writer, the visionary, and the creative genius who shapes the very essence of our content. Sloan doesn't just tell stories; she weaves intricate narratives that draw you in and refuse to let go.

​

With a style that's as unique as it is captivating, she's the architect of our newsletter's cool factor. Sloan's creativity doesn't follow trends; it sets them. She's the one who ensures our newsletter is more than just information; it's an unforgettable experience, like a melody that resonates long after it's heard.

​

Sloan's content isn't just cool; it's legendary. It's the reason our readers keep coming back for more, the driving force behind our brand's vibe. She's not just the Chief Creative Officer; she's the heartbeat of our newsletter, making each issue a piece of art, a masterpiece of words and ideas.

IMG-1509_edited.jpg

VINCENZO DIGENNARO, CEO

Introducing Vincenzo, the visionary CEO who leads the charge and sets the tone for our newsletter. He's not just the captain of our ship; he's the one who charts our course and keeps us sailing towards success.

​

Vincenzo is more than just a leader; he's a true trailblazer. His strategic acumen is like a compass, guiding us through uncharted waters. He doesn't follow trends; he defines them, making our newsletter the standard-bearer for innovation and excellence.

​

Under Vincenzo's leadership, our newsletter isn't just informative; it's a game-changer. It's a reflection of his commitment to quality, ensuring that each issue is a testament to his unwavering dedication to our readers. He's not just the CEO; he's the driving force that propels our newsletter to new heights, making it a beacon of knowledge and inspiration.

Mission

"Inspire and empower over 1,000,000 subscribers and provide them with practical tools to achieve their goals."

Vision

"We Dream of a Reality where Growth Has No Limits."

bottom of page